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About us

Our Flower Story

Ecuador Direct Flowers ships roses and flowers directly from our farm to florists, home-florists, and businesses across the U.S. If you're not yet a customer, here's what makes sourcing direct from us worth it. We're always here to answer any questions.

Ecuador Direct Flowers grower holding freshly cut red roses among the greenhouse rows

Your Satisfaction Is Our Priority

Effective, helpful customer service is at the top of our priority list.

Business hours

8:30 AM to 5:30 PM Eastern Time (Central Time in summer), Monday to Friday

Farm worker carrying an armful of pink garden roses through the greenhouse
Family in traditional Andean dress in the Ecuadorian highlands, where the family history began in 1859

A Heritage Rooted in Cuenca

Our story begins in 1859, with the birth of Federico Malo Andrade in Cuenca, Ecuador. Federico became mayor of Cuenca and later acquired a 1,350-acre property at 9,600 feet in the Andes, the land that would become our family's farming legacy. Nearly a century and a half later, his descendants Rosana and Juan Carlos turned that inherited land into a flower farm, and in 1997, our flower business as you know it today began.

The Perfect Location

Our farm's location in the Andes gives it real advantages other regions simply can't match:

  • Equatorial Sunlight: Twelve hours of direct sunlight daily, year-round.
  • High Altitude: Thinner air and closer proximity to the sun encourage stronger blooms.
  • Natural Pest Protection: Elevation naturally reduces pest presence, meaning fewer treatments.
  • Pure Resources: Andean rainwater and volcanic soil.
  • Consistent Climate: Ideal growing conditions year-round.

What Makes Us Different

We bring Ecuadorian quality direct to florists, home-florists, and businesses across the U.S. Here's what sets that apart:

Our farm grows year-round under controlled greenhouse conditions, using GPS-based pest monitoring, natural composting, and rigorous harvest protocols, so we treat only what needs it and waste nothing that doesn't.

What began as inherited farmland in the Andes has grown into a flower business shipping direct to florists and businesses across the U.S. Nearly three decades in, we're still family-run, still focused on quality flowers, delivered direct, with no shortcuts.

What started on a single piece of land has grown into a network of farms across different regions of Ecuador, each chosen for the climate and soil that bring out the best in a particular variety. Same quality standard, same farm-direct model, just more of it.

We started as a rose farm, and roses remain our specialty. Over time, we've grown to offer fillers, greenery, tinted varieties, and mix boxes too, so florists and businesses can source more of what they need from one farm-direct supplier.

Ecuador Direct Flowers grower holding a freshly wrapped bouquet of peach roses inside the greenhouse

See our farm in action

Discover the passion and care behind every rose